SMS versus MMS: Differences and Advantages
Text messaging campaigns and marketing programs are highly effective business communication tools. In fact, they are highly popular due to the high return on investment. The two main message types used to communicate with your audience include SMS and MMS messaging. Both are highly beneficial and have unique differences. Below, you will find helpful information on SMS versus MMS: Differences and advantages. SMS versus MMS: Differences and Advantages SMS and MMS are both messaging options used when messaging your audience. Both offer unique advantages, so it’s important to understand which one is right for your business. Consider the following information about SMS and MMS messaging. SMS SMS stands for “short message service” and is a messaging option that is often short and straight to the point. It is limited to 160 characters and is split into two separate messages when that amount is exceeded. It is compatible with all cell phone providers, so all of your audience can receive ...